OUR VISION
Offering technology companies an unparalleled experience of intelligence-empowered marketing by combining the ultimate business-2-business intelligence database with the most advanced marketing application. Accessible instantly, on-demand, delivering total market coverage with 100% accuracy and always fully up-to-date. A new paradigm in market intelligence enabling a radical approach to business-2-business marketing that inspires total confidence at all stages - sizing markets, segmenting markets and executing campaigns.
OUR PURPOSE
To contribute strongly to our clients’ continued success by delivering totally accurate, totally
complete information on which to base marketing strategies, marketing campaigns and individual sales
activity.
To contribute strongly to professional marketing in the technology space.
To contribute strongly to the positive perception by the market of the professionalism of technology
companies.
OUR MOTIVATION
We are focused not on making money but on delivering value to our customers – our reward is payment for our services and therefore profit. By being profitable, we are better able to reward and motivate our team, thus completing a virtuous circle that enables us to deliver even better service to our clients.
OUR GOALS
To be the marketing intelligence provider that sets the standard by which all intelligence providers
are measured. To be the natural number one preference by technology companies for quality marketing
intelligence.
To sustain long-term win-win relationships with our clients that become more profitable for both parties
with time. To establish and retain every client as a proactive reference (a proactive reference is one that
spontaneously, voluntarily, genuinely and unselfishly recommends the service).
OUR STRATEGY
We are totally self-funding and will remain so – we will therefore remain able to determine our own
priorities and will be accountable only to our clients, our team and our business principles.
We will be profitable every month thus enabling continued investment in resources and initiatives to
further develop our infomation base, our delivery solutions and our service and enabling us to reward
our team.
We will retain our total focus on quality, completeness and currency of our information and on the quality
of our service.
We consider the real judges of the quality of our information are not our clients but the subjects of our
information (the people and companies we research) – they know for sure what is correct and what is not.
OUR OBJECTIVES
Our specific objectives for the remainder of 2007 are to end the year, compared with 2006, with 35% more
customers and 30% growth in financial performance.
By achieving these objectives in partnership with our clients, we will deliver against our goals, contribute
significantly to our purpose and make more concrete our vision – we will also be able to go on to higher goals
in 2008.
OUR COMMITMENTS
We will deliver projects on time, every time.
We will deliver on all our commitments, always.
We will work with our clients in partnership, giving and receiving respect, openness and honesty at all times.