Offering technology companies an unparalleled experience of intelligence-empowered marketing by combining the ultimate business-2-business intelligence database with the most advanced marketing application. Accessible instantly, on-demand, delivering total market coverage with 100% accuracy and always fully up-to-date. A new paradigm in market intelligence enabling a radical approach to business-2-business marketing that inspires total confidence at all stages - sizing markets, segmenting markets and executing campaigns.
To contribute strongly to our clients’ continued success by delivering totally accurate, totally
complete information on which to base marketing strategies, marketing campaigns and individual sales
To contribute strongly to professional marketing in the technology space.
To contribute strongly to the positive perception by the market of the professionalism of technology companies.
We are focused not on making money but on delivering value to our customers – our reward is payment for our services and therefore profit. By being profitable, we are better able to reward and motivate our team, thus completing a virtuous circle that enables us to deliver even better service to our clients.
To be the marketing intelligence provider that sets the standard by which all intelligence providers
are measured. To be the natural number one preference by technology companies for quality marketing
To sustain long-term win-win relationships with our clients that become more profitable for both parties with time. To establish and retain every client as a proactive reference (a proactive reference is one that spontaneously, voluntarily, genuinely and unselfishly recommends the service).
We are totally self-funding and will remain so – we will therefore remain able to determine our own
priorities and will be accountable only to our clients, our team and our business principles.
We will be profitable every month thus enabling continued investment in resources and initiatives to further develop our infomation base, our delivery solutions and our service and enabling us to reward our team.
We will retain our total focus on quality, completeness and currency of our information and on the quality of our service.
We consider the real judges of the quality of our information are not our clients but the subjects of our information (the people and companies we research) – they know for sure what is correct and what is not.
We will deliver projects on time, every time.
We will deliver on all our commitments, always.
We will work with our clients in partnership, giving and receiving respect, openness and honesty at all times.